Papirfly investment


Annualized recurring revenue growth


Brand activation management

Standout holding period

Mar 2020 - Feb 2022


Sandnes, Norway

About Papirfly

Papirfly is a SaaS company that offers a market-leading software platform in brand activation management. Their solution enables organizations to maintain and produce marketing material across all channels in a consistent way without needing specialist skills or design expertise. Founded in Sandnes in 1999, the company has grown out of Norway with subsidiaries across Europe and in the US, with more than 500k active users and over 200 brands all around the world.


Investment Story

Papirfly had without external funding built a highly profitable software company with blue-chip customers internationally.  Standout invested in March 2020 with an ambitious growth agenda shared by management and other shareholders.


– Completed a merger with Brandmaster in February 2021, creating a € 20 million global software company with strong Nordic roots
– Led transition from founder-led to external management team
– Completed an add-on acquisition in August 2021
– A structured M&A process was initiated in Q4 2021 resulting in a successful exit to Verdane in Q1 2022