Blog postPapirfly doubles up in merger with Brandmaster

We are happy to announce that Standout’s portfolio company Papirfly AS is merging with Brandmaster AS to create one of the most competitive brand management offerings globally. 

Both companies have from their Scandinavian roots established a significant international presence with good growth momentum and the combined Group will generate revenues in excess of NOK 200 million annually with strong profitability and growth.  

More than 500 multinational companies manage their brands on the combined groups SaaS platforms, with over 1.000.000 active everyday users. In fact, 30 of the largest global Fortune 500 companies have already chosen to manage their brands through Papirfly or BrandMaster, and with the announced merger, the two companies are confident that their joint technology platform will establish the Group as the preferred vendor within brand management.

The Group’s strong position in employer branding, corporate branding, particularly within the automotive and financial sector, and retail marketing will provide existing and new clients with an expanded and truly easy-to-use platform.

“This merger represents a significant step in the company’s evolution. We are redefining and shaping the future of BAM™ and we feel strongly that joining forces with BrandMaster will allow us to realise our strategic goals whilst continuing to add tremendous value to our customers.” said Per Oldeide, founder & CEO of Papirfly. 
Karl Fredrik Lund, currently CEO of Brandmaster, will be the CEO of the combined company. Standout will become the largest shareholder and look forward to supporting the group on its continued expansion.