Blog postStandout Capital Invests in VisBook to Accelerate the Long-term Growth

Press Release – Stockholm, Sweden (MyNewsdesk)

Standout Capital partners with the founders of VisBook, a Norwegian based provider of Property Management Systems for hotels, activity centers and camping sites. With Standout Capital as a new majority owner, VisBook will benefit from increased resources to realize and accelerate the Company’s long-term growth plan.

Since the start, VisBook has been successful in helping hotels to deliver great guest and customer experiences across the Nordics. VisBook’s cloud-based Property Management System functions as a core system for the customers’ daily operations and handles a range of operational and administrative tasks, including booking, CRM, Point of Sale, invoicing and accounting. With its broad functionality, customer focused support and ease of use combined with extensive integration possibilities, VisBook holds a market leading position in its segment with roughly 800 customers, primarily based in Norway and Sweden. The Company founders Øystein Selbekk and Kåre Mjøen will remain as significant shareholders.

“VisBook has achieved strong growth and development during the last few years and we are very proud of the high demand we see for our product offering. As founder and CEO, I am excited to accelerate the growth efforts further with the support of Standout, together with our team of experienced and skilled employees. Standout will contribute with complementary experience and competence as well as financial resources and enable us to move forward stronger than ever”, says Øystein Selbekk, CEO of Visbook.

“VisBook has been successful in building a loyal customer base with very high retention rates. Øystein and his team truly understand the needs of their customers and have been developing a strong offering in terms of product and support. We are looking forward to working with them to strengthen the product and organization to accelerate growth”, says Klas Hillström, Partner at Standout Capital.  

Contacts and further information

Øystein Selbekk, CEO, VisBook, +47 901 11 648,

Klas Hillström, Partner, Standout Capital, +46 70 508 77 12,

About VisBook

VisBook is a software company situated in Kvikne/Oppdal Norway and Gothenburg Sweden, providing software services to the travel industry for more than 23 years. With its 36 employees, VisBook works hard every day to provide excellent products and services to our customers, covering all sorts and sizes of the hospitality business.

About Standout Capital

Standout Capital is a Stockholm-based private equity firm investing in growing Nordic tech companies. As an active owner, our mission is to partner with outstanding companies to help them grow and succeed. Standout Capital’s investment thesis is to support the digital transformation in business and society. The founders and investment team build on experience in entrepreneurship, investments and finance. The Standout Capital I fund size is SEK 1 billion.

Standout Capital I AB benefits from the support of the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European Parliament and the Council establishing a Programme for the Competitiveness of Enterprises and small and medium enterprises (COSME) (2014-2020)