Blog postNext Stage in Papirfly’s Growth Journey, Standout New Minority Owner

Press Release – Stockholm, Sweden (MyNewsdesk)

Papirfly has partnered with Standout Capital to leverage its position in the Norwegian, Danish and UK markets and to accelerate its international expansion.

As a 33% owner, Standout Capital will support Papirfly in its ambition to significantly increase its market presence, with a particular emphasis on international growth in the Employer Branding and Corporate Communications verticals. Papirfly with its Brand Activation Management (BAM™) software, is enabling customers’ employees to produce studio-standard marketing materials from bespoke templates, store, share and adapt them for their own markets and stay firmly educated on the brand’s purpose, guidelines and evolution. Over 200 companies, including Unilever, PwC and HSBC are actively using BAM™ with more than 300.000 users globally. 

“After 20 years as an employee owned company we now believe the time is right to raise
our ambition level and accelerate international growth. We are pleased to bring in
Standout Capital as a minority owner. Standout has the right experience and attitude to help us in this next phase”, says Per Oldeide, Founder and Group CEO of Papirfly. 

“Per and his team have been very successful in establishing Papirfly as a fast growing, profitable software company with an amazing international customer base.
We think they have a very competitive offering in their niche and there is a great opportunity for expansion. We are pleased to have the chance to support the company”, says Klas Hillström, partner at Standout Capital.

Contacts and further information

Per Oldeide, CEO, Papirfly, +47 918 80 211, 

Klas Hillström, Partner, Standout Capital, +46 70 508 77 12,

About Papirfly

Papirfly is a Brand Activation Management (BAM™) software company with offices in Norway, UK and Denmark focused on Employer Branding, Corporate Communications and Retail Marketing. BAM™ from Papirfly isn’t just a piece of software though, it’s a new way of working, it provides brand compliance and enables global and local brands the power to create, edit, store, share and manage their digital and print marketing materials in-house, in any language without needing specialist skills.

About Standout Capital

Standout Capital is a Stockholm-based private equity firm investing in growing Nordic tech companies. As an active owner, our mission is to partner with outstanding companies to help them grow and succeed. Standout Capital’s investment strategy is to support the digital transformation in business and society. The founders and investment team build on experience in entrepreneurship, investments and finance. The Standout Capital I fund is SEK 1 billion.

Standout Capital I AB benefits from the support of the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European Parliament and the Council establishing a Programme for the Competitiveness of Enterprises and small and medium enterprises (COSME) (2014-2020)